Does Television Have a Positive Impact On Presidential Elections?
Television does have a positive impact on presidential elections. As the world moves into the modern era, the amount of media that was given to the society granted the nation more judgemental evidence for a candidate. This allows us to view these candidates from multiple perspectives, thus giving the vote which will determine the president.
Before the 1940s’ era of television, people relied on the radio to base their final vote on which candidate to vote for. This means that they actually have to listen to every word to make a final decision, while not knowing what kind of public figure that candidate is. However, as the television began to appear, citizens began to look at them from a different perspective: What they wear and how they act. Statistics shown were voters who listened to the debates between Kennedy and Nixon on the radio, scored a draw between them. During their third debate, which was broadcasted through television, Kennedy’s image was “crisp”; Nixon’s—light-colored suit, wrong makeup, bad posture—was “fuzzed” (Menand). This was the ultimate downfall of Nixon, granting Kennedy being the 36th president of the US.
With images of candidates broadcasted through television, people feel more connected to their desired candidate. As quoted: “The people have once more become the nation, as they have not been since the days when we were small enough each to know his elected representative. As we grew, we lost this feeling of direct contact—television has now restored it” (Campbell). Television allowed the nation to view the candidate in a personal way.
Works Cited
Campbell, Angus. “Has Television Reshaped Politics? ” In Encyclopedia of
Television / Museum of Broadcast Communications, vol. 1, ed. Horace Newcomb.
New York: Fitzroy Dearborn, 2005.
Menand, Louis, “Masters of the Matrix: Kennedy, Nixon, and the Culture of
the Image.” The New Yorker, January 5, 2004.
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